Why Is Creative Outdoor Business Advertising So Important?

By Andrew Hallinan

Home may be where the heart is, but the majority of people spend the majority of their time outside of their homes. The amount of time people spend inside their homes has changed over the years. As that time has decreased, traditional methods of advertising such as TV and newspaper ads no longer reach as many people. And then with the addition of television recording devices, online video streaming, and the decrease in morning newspapers, the likelihood of a television or printed ad being effectively viewed dropped even further. The flip side of all this means that people are spending more time outside their homes. It doesnt mean they are consuming less business advertising, just that the delivery methods have. More people outside their homes means more people driving by your store front, more people consuming outdoor business advertising.

But of course, any good business advertising man knows that this also has created an advertising overload in many peoples minds. There is a lot of competition that your business is trying to stand apart from, a lot of clutter and noise your company needs to break through in order to reach new potential customers. Because of these technological advances and feeling over-loaded, people have begun to pick and choose what business advertising they will accept and what they will reject. But there is still one form of advertising that people find very difficult to reject, even if they want to. That is creative outdoor advertising through a giant inflatable or large balloon. That is because people will always have a hard time turning away from things that are original, unique, and one-of-a-kind.

[youtube]http://www.youtube.com/watch?v=7TPYRYMNvOg[/youtube]

Creative Outdoor Advertising: Inflatables and Balloon Shapes

Giant inflatable balloons are not as effected by the economic struggles as other forms of advertising. This is because people still have to go outside their homes for work, school, grocery shopping, and a host of other things that are necessary for life. On the other hand, magazines and 300 channels on cable are not vital to survival (though their children may think so). So in the end, large balloon shapes still reach their intended audience. But the value of a large balloon doesnt stop there. Because inflatables can be made into almost any shape, these balloon shapes are much more eye-catching than a plain billboard or vinyl banner. Custom balloon shapes have the potential to cut through the overwhelming amounts of business advertising people are subjected to that was previously mention, giving a company an extra edge during these difficult economic times.

In the end, creative outdoor advertising is not just being consumer smart, its also being fiscally responsible, one of the best monetary investments that can be made in business advertising. Television, radio, and printed advertising rates are continuing to rise even as fewer people are viewing them. This is not the case for the prices of giant inflatables and large balloons. Balloon shapes have more people coming in contact with them than ever before, but most balloon company prices have risen not risen.

About the Author: To find out more about renting inflatable balloons in Central Florida, Orlando, Tampa, Ocala, Jacksonville, or Tallahassee, please visit

Florida Inflatable Balloons

, or call (888) 781-8300. Or, order a grand opening advertising party kit and find other grand opening ideas at

Grand Opening Kit

, or call 888-781-8300.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=663910&ca=Marketing

Longtime New York radio reporter found stabbed to death

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Longtime New York radio reporter found stabbed to death

Monday, March 23, 2009

According to the New York City Police Department (NYPD), George Weber, a longtime radio reporter for WABC in New York City, was found dead with several stab wounds to his body yesterday morning at his home in Brooklyn, New York. He was 47 years old, and would have turned 48 today. The NYPD has confirmed Weber’s death as a homicide and are waiting results from yesterday’s autopsy which should come in later today.

Weber worked for WABC for 12 years, appearing on such shows as Curtis and Kuby, giving news updates for listeners at the top and bottom of every hour. After he was laid off by the station last year due to a change in programing, he was working as a freelance reporter for ABC News Radio, a national network. In his career before WABC, he worked for KTLK and KMPC, located in Los Angeles, California and KGO in San Francisco, California.

“We are shocked and deeply saddened by the death of our colleague and friend George Weber, who was the victim of what police have deemed a homicide at his home in Brooklyn. An investigation has been launched by NYPD and we have been assisting them. Our condolences and prayers go out to George’s family and friends at this very difficult time. He really loved news radio and enjoyed being on the air and enjoyed the connection he had with his listeners. He also loved Brooklyn and his neighborhood,” said Steve Jones, the vice president of ABC News Radio in a statement released to the media.

Currently, the NYPD thinks that Weber was killed Friday while in bed. They are looking into the possibility that he was stabbed to death by a date, as there were no signs of a break-in into the apartment, and the front door was locked. The NYPD could not retrieve the weapon used in the homicide.

“News ran through his veins and arteries 24 hours a day. He wasn’t a rip-and-read newsman. He wanted to be there,” said Curtis Sliwa, who worked with Weber as a co-host at WABC, “And you know what his trick was? He’d pack up his dog, Noodles, a dachshund, and walk him there. People would see the dog, they’d pet the dog, they’d get a level of comfort with him. And then he could get them to talk.”

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The Healing Effects Of Life At Sorensons Ranch School

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Some of the animals have many purposes in our program. Some are used for our 4-H program. They can also be individually assigned to students to care for, groom, and show at the local county fairs. Horses, sheep, pigs, and cattle are the main stock that our youth learn to care for and show. The 4-H program nationally has been a proven vehicle in helping youth build self-esteem, knowledge, and individual responsibility. This individual responsibility can help teens overcome problems associated with ADD, ADHD, Reactive Attachment Disorder (RAD), anger, depression, lack of discipline, and many other common issues with troubled teens. Sorensons Ranch focuses on helping troubled youth return to a time of tending to their chores and taking care of the work that is involved in running a ranch. Another element that animals provide is unconditional love to their caregivers, and they present non-judgmental companionship, which is especially valuable with troubled youth with reactive attachment issues. Shoveling horse manure, feeding horses, herding cattle, assisting in the birthing process of the animals, fixing fences, watering, grooming, breaking horses, growing crops, hauling hay all these activities prepare the youth at Sorensons Ranch School to learn responsibility and respect. There is never a dull moment and the youth have plenty of things to do! It could be argued that life in a simpler form (ranch life) has a way of soothing the soul. The high mountain valley that provides the backdrop for helping children here at Sorensons Ranch School is a beautiful region with high elevation peaks on each side of the valley. Water arrives by canal down to our farm, which then goes into our sprinkling system. The students help in the preparation of the fields for planting by scouring the freshly tilled portions for rocks, which show up with each new plowing of the fields. The youth remove the rocks by hand or in a wheelbarrow and deposit them in the lower fields. Once the fields are planted the sprinklers are the way our crops are irrigated. The youth then must move the sprinklers on average every twelve hours for crops of oat hay or barley. With alfalfa or alfalfa-grass mixes for horses the sprinklers are moved once daily. Endorphins are produced in the human body by the pituitary gland during strenuous activity. Endorphins give us all a sense of wellbeing. Some have likened endorphins to the bodys natural pain relievers. With this knowledge, we capitalize on the healing/soothing effects in our youths lives by keeping our youth busy in the many activities. There is a simple pleasure to riding a horse through one of our mountain valleys or hauling hay. Often when troubled teens arrive they are reluctant or outright against participating in many of the activities we offer. Some of this stems from basic rebelliousness while often times we find fear to be a factor. Standing by a horse, ready to throw a saddle on it is an intimidating feat for most people. Often as students watch their peers performing these kinds of tasks, it helps them realize that there are many things they can accomplish that were previously considered foolish or impossible. Sorensons Ranch School is an excellent program that helps struggling teens find the answers to the problems that they are facing and helps them learn to find solutions on their own. For more information contact the admissions office at 1-888-830-4802 or visit the Sorensons Ranch website at www.eprogramsearch.com/sorensons-ranch-school.php